Empowering Field Sales with Real-Time Insights
- Chakravarthi Gera
- Sep 21, 2025
- 2 min read
Client Overview
Microbax India Pvt. Ltd., a leading producer of probiotics, faced persistent challenges in managing its field sales operations. With a geographically dispersed salesforce and reliance on manual reporting, the company struggled with data inconsistencies, delayed insights, and inefficient performance tracking.
Business Challenge
Sales operations were heavily dependent on paper-based processes for:
Attendance tracking
Movement logging
Target management
This led to:
Frequent reporting errors
Lack of real-time visibility
Delays in payroll processing
Difficulty in aligning sales efforts with strategic goals
Solution Delivered By Hopnet
We partnered with Microbax to design and deploy a hybrid mobile application tailored for field sales management. The app was built to:
Digitize attendance and movement tracking
Automate target and performance management
Integrate seamlessly with ERPNext for payroll and reporting stores.
Key Outcomes
1. Rapid Deployment
Delivered in just 45 days, well ahead of the 60-day target
Enabled swift adoption with minimal disruption
2. Enhanced Data Accuracy
90% reduction in reporting errors
Eliminated manual data entry and reconciliation
Improved trust in operational data
3. Real-Time Visibility
Dashboards provided instant insights into field activities
Enabled proactive decision-making and schedule optimization
4. Performance Uplift
Improvement in meeting sales targets
Sales teams could focus on strategic selling rather than administrative tasks
5. Operational Efficiency
Automated payroll ensured timely and accurate salary disbursement
Reduced administrative overhead for HR and finance teams
6. Added Functionality: Order Management
The app also supports order placement directly from the field, streamlining the sales cycle and improving customer responsiveness
Impact Beyond Metrics
While the quantifiable KPIs were impressive, the less tangible benefits were equally transformative:
Employee morale improved due to transparent performance tracking and timely compensation
Leadership gained confidence in data-driven decision-making
Customer satisfaction increased through faster order processing and better field engagement